Always a sector that enthrals, we enjoy nothing more than presenting beauty and fashion products in their best possible light. We've helped sports brands show off their wares, given haircare a makeover and taken Woolmark, the world's wool quality standard, into new territory in China.
Director Chris Cottam directs a lavish makeover for furniture retailer CSL. One man search for his perfect sofa leads him on a merry dance to the tune of Matchmaker from musical Fiddler On The Roof.
Joe Connor visits the catwalks of London to find some avid appreciators of wool, including none other than Mr. Tinie Tempah.
Joe Connor tailors a fittingly smart film for Woolmark, documenting traditional suits re-mixed for the modern man.
Nate Camponi heads to a party full of cool kids in this Yuletide spot for online fashion retailer Get The Label.
Anders brings Kaleidoscope's brand and clothes to life in this colourful and, obviously, kaleidoscopic commercial.
Joe Connor has captured the sights and sounds of designer Mark Fast's latest London fashion show for Woolmark.
Supermodel Adriana Lima is here to tell the lads how *ahem* appreciative the fairer sex are if you remember to send a bunch of flowers on Valentines Day. A good point well made Adriana.
Dustin Hoffman takes on a new role in this campaign from Anders Hallberg - as that nagging part of your brain that knows when you look good and when you don't. Luckily, his powers of persuasion come good in the end.
Director Anders Hallberg finds perfectly timed photographic moments for fashion brand TK MAXX.
Nate Camponi went behind the scenes to capture footage of a recent collaboration between stylist Charles Worthington and designer Erdem at London Fashion Week.
Joe Connor's kaleidoscopic treat for Sound of Gun's cover of Echo & The Bunnymen's classic single The Killing Moon.
Nate Camponi captures athletes in contemplative mood in this teaser for Buurda sports. Viewers could then watch individual stories online.
Our first commercial for fashion website Get The Label. Director Nate Camponi adds some urban styling to proceedings with brick, mortar and a succession of cool models.
High fashion with a twist in Anders Hallberg's stunningly shot advert for Fake Bake, the No.1 fake tanning brand.
Ander Hallberg creates a magical atmosphere for Ikea. One girl's lateral thinking with a footstool leads to merriment and maybe, just maybe, a bus-based romance.
Nate Camponi recently shot a series of films for haircare maestro Charles Worthington. The man himself, along with his top stylists, were on hand at the BAFTAs to make sure all the celebs had tip top dos.
When Woolmark Gold were looking to hand out a special award to their best business partners, including suppliers and tailors alike, we told them that we'd make the trophy. True, it's not a typical job a production company would take on, but then we are no typical production company. We enlisted our good friend and sculptor Bobby Tonge and took a trip to the foundry.
One of a series of films we've made for Woolmark Gold, taking in the sights of Shanghai as well as the high quality fabrics Woolmark supplies to the city's booming fashion trade.
Shot in Chief's own studio at the Longhouse, this commercial for fashion website Get The Label shows just how a simple visual effect can inject a really cool, contemporary feel to an advert.
A trainer-stomping return to TV for JJB, in which Nate Camponi adds style, sophistication and a whole heap of fun to the lost-cost sports retailer.
Anders brings some sultry charm to the world's foremost fizzy water brand, Perrier. A task that becomes easier thanks to the appearance of Marilyn Manson's ex and burlesque aficionado, Dita Von Tesse.