Chief has a rich past of food photography, something that stood us in good stead when shooting all of The Co-operative's tactical food adverts in 2012. Composition, lighting and, most-important of all, the tastiness factor - they're all things we know well.
This new spot for Aldi is sure to put a smile on your face. Chief worked with London based company P for Production to craft the new campaign to highlight the Specially Selected range. Sticking with their now classic "I like..." format, one thing is certain - there's a lot to like about this commercial.